Nor can the organization well be understood from within the organization.
We help local-to-global organizations see how they can make a bigger impact in the world.
Though many things contribute to their success, effective strategy, marketing, and leadership are essential.
But these three areas have almost always been explored and designed to increase profits, not make the world better.
Accordingly, we redesigned them for world-changing companies, nonprofits, and governmental institutions.
Many of the ideas and methods on this site and in our free guides are novel—you won’t find them anywhere else.
We believe they are the most effective ways to make your world-changing organization more successful at:
Delivering on your mission
Funding your work (if delivering on your mission doesn’t generate enough revenue)
Building a strong base of support
Effective strategy is crucial to any organization’s success. Strategies are often devised or improved during strategic planning. Unfortunately, most planning models are designed for profit-driven enterprises. And the mission-driven planning models derived from them are not very useful. So we developed a new way to do strategic planning for world-changing organizations.
And we started from scratch. Our planning model dispenses with the age-old and very time-consuming planning exercises like SWOT analysis (strengths, weaknesses, opportunities, and threats), environmental scanning, and trend analysis. Instead, you get straight to the point—in a way no one else has ever done with strategic planning.
Our planning model focuses on identifying and strengthening what supports, produces, and drives your success—once you determine what success is for your organization. One of the model’s innovations is incorporating strategic marketing into planning. This enables you to better target, understand, and serve those who determine your success. If your success depends on making advances in your field, we help you devise better research and development strategies.
A key element of our planning approach is constructing a success map of your organization. For the first time, you’ll be able to see how success is supported, produced, and driven in your organization. And you’ll be able to pinpoint what needs improving and what’s holding you back from being more successful.
And what drives people’s passion for your organization is your core values. What you intend to accomplish (your vision) engenders their commitment. And how you act on your core values to make your vision a reality is your mission.
Most people equate marketing with selling. Actually, strategic marketing eliminates the need to sell. It is a systematic way to better understand, engage, and serve those who determine your success. It has been tested and refined in commercial marketplaces for decades.
And branding, the most potent tool in its arsenal, has proved highly effective in shaping consumers’ impressions. It’s the reason today’s commercials rarely mention features and benefits but instead elicit an emotion tagged to an organization and what it offers. Why not harness the power of branding to make the world a better place instead of persuading people to buy things they don’t need and won’t make them happier—despite all the smiling facing and touching moments in commercials?
If your organization relies on outside individuals and organizations to accomplish and support its mission, strategic marketing probably holds the key to its success. It can advance your mission, increase your funding, and build a strong base of support for what you do.
There’s only one problem—strategic marketing is a foreign language to most mission-driven organizations. Most don’t understand and use terms like target audiences, positioning strategies, and branding. But it’s as crucial to their success as it is to profit-driven companies. So we translated it into ideas and tools for world-changing organizations. Building an audience-focused organization is one of our recommendations. The adjacent figure on marketing mindsets should convince you why.
Our Strategic Marketing Guide is a blueprint for making your organization more successful. As we’ve said, its most powerful tool is branding. We think most world-changing organizations could benefit significantly from a more compelling and powerful brand. So we wrote a separate guide on branding.
The job of leading a world-changing organization comes without a manual. Most authors write leadership books for leaders of profit-driven companies. Little is written about how to lead a business, nonprofit organization, or public institution committed to making the world a better place. So we developed new approaches and tools to lead world-changing organizations and manage their staffs and projects.
Our Leadership Guide shows leaders how to create a fly of success by:
- Enabling the organization to fulfill its audiences’ needs better and make advances in its field.
- Building every program into a success and one a star.
- Creating sustainable revenue and funding streams, and strengthen support for what it does.
The figure on the left is our assessment of different leadership styles.
And our Manager’s Survival Guide provides managers with the strategies and tools to build high-performing units by:
- Clarifying your unit’s mission and what “success” means to it.
- Developing your staffs’ natural abilities into talents.
- Empowering and coaching your direct reports.
- Building a collaborative, team-based work environment.
- Helping your unit better understand and fulfill its clients’ needs, or make advances in its field.
- And doing so in a way that leaves more time for you to complete your own projects.
Eight Guides and Workbooks—Free for you to use
As you should know by now, we’ve developed unique approaches
to strategic planning, strategic marketing, and leadership tailored to world-changing organizations.
We offer free resources on this website and fee-for-service consulting.
Our “business model” is to give away everything we’ve researched and developed.
You can support us by using our fee-for-services to, say, help you design ingenious strategies,
increase your revenues or funding, or build a great place to work.
Our guides should print at 275 dpi.
All information on this site and in our guides is copyrighted.
It cannot be copied or used for commercial purposes without our written permission.
Please support our work by making a donation
If you print or copy our guides, we ask you to make a donation to the Center
to help compensate our years of research and development to create them.
We suggest a donation of $5 for each copy you use of our guides and workbooks.
Just click on “Donate” in the menu. Thanks so much!