[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” column_padding_mobile=”on” admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” make_fullwidth=”on” custom_width_px=”950px”][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wcorgs.com\/wp-content\/uploads\/2018\/03\/2018-3-10-Nautalus-Width-800-Pix-Res-150-Q-50-tinyPNG-91-KB.jpg” alt=”Zen Pond” title_text=”Home page photo” show_in_lightbox=”on” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Nautilus photo” _builder_version=”3.23″ max_width=”99%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”45px|||” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” always_center_on_mobile=”on”] 
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\n[\/et_pb_image][et_pb_text admin_label=”Summary of CWO at top of home page” _builder_version=”4.3.2″ text_text_color=”#666666″ text_font_size=”22px” text_line_height=”1.4em” header_font=”|800|||||||” header_text_align=”center” header_line_height=”1.7em” header_2_text_align=”center” header_2_text_color=”#00416d” header_2_font_size=”30px” header_2_line_height=”1.3em” header_3_text_align=”center” header_3_line_height=”1.2em” header_4_font_size=”20px” header_4_line_height=”1.4em” header_5_font_size=”20px” header_5_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”99%” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” use_border_color=”off”]<\/p>\n

We specialize in helping organizations that make a difference in the world become more successful by advising them on how to:\u00a0<\/p>\n

\n
• Design ingenious ways to accomplish their missions<\/span><\/strong>\u2014through our innovative approach to strategic planning<\/strong><\/em>.<\/span><\/li>\n
• Increase revenues and funding<\/strong><\/span>\u2014through <\/span>strategic marketing<\/strong><\/em> designed for their unique funding challenges.<\/span><\/li>\n
• And create great places to work\u2014<\/strong><\/span>through organizational development<\/strong><\/em> tailored to their values-driven missions and unconventional staff.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

  We’ve written eight leadership guides on these subjects, which you can download from the “Guides” tab above. They describe how we adapt\u00a0corporate <\/strong><\/span><\/em>s<\/strong>trategic planning<\/strong>,<\/strong><\/span> strategic marketing<\/strong>,<\/strong><\/span> and organizational development<\/strong><\/span> to meet the challenges these organizations face.<\/p>\n

  Our clients include local-to-global nonprofits, government agencies, and companies in the U.S. and abroad. As subject-matter experts with extensive experience in these subjects, we offer high return-on-investment consulting, training, and other services.<\/p>\n

   <\/p>\n

  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font_size=”22px” text_line_height=”1.4em”]We wrote our guides for specific people in your organization:<\/p>\n

  \n
  • Your l<\/span><\/strong>eadership team<\/span><\/strong> and board<\/span><\/strong> who oversee your strategy and planning\u2014should read our strategic planning guides, <\/em>which<\/span>\u00a0describe what we believe is the best way to plan.<\/li>\n
  • Program managers,<\/span><\/strong> marketers,<\/span><\/strong> and, if you have them,\u00a0fundraisers<\/span><\/strong> who target, engage, and serve your clients and supporters\u2014might do better at all three after they look over our strategic marketing<\/em><\/span> and branding guides<\/em><\/span>.<\/li>\n
  • Your leaders<\/span><\/strong> and managers<\/strong><\/span>\u00a0who guide your organization and staff\u2014can lighten their loads by applying what’s in our Leadership<\/em><\/span> and Manager\u2019s Survival Guides<\/em><\/span>.<\/li>\n<\/ul>\n

    Why did we do this?<\/span><\/strong><\/em> Because many of the problems we face are growing faster than our ability to solve them. And the organizations tackling them need help. So we decided to share instead of sell\u00a0what we discovered during our long research and development journey into how to make these organizations more successful.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”4px|0px|45px|0px”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” make_fullwidth=”on”][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Strategy text” _builder_version=”3.27.4″ text_line_height=”1.4em” header_font=”|800|||||||” header_text_color=”#00416d” header_line_height=”1.7em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left”]<\/p>\n

    Strategy<\/h1>\n

    Effective strategies are crucial to an organization’s success. They are usually devised or improved during strategic planning. Unfortunately, most planning models were designed for profit-driven enterprises. And the planning models for values-driven organizations derived from them often don’t address their\u00a0needs. So we developed a new way for world-changing organizations to plan<\/span><\/strong>\u00a0from scratch.<\/p>\n

    It dispenses with the age-old and very\u00a0<\/em>time-consuming planning exercises like SWOT analysis (strengths, weaknesses, opportunities, and threats), environmental scanning, and trend analysis. Instead, we help you<\/strong> get right to the point on how to make your organization more successful<\/strong><\/span>\u2014in a\u00a0way\u00a0no one else has ever done before.<\/p>\n

    Our planning model begins by asking you to define what success means\u00a0for your organization. It then focuses on identifying and<\/strong> strengthening what<\/strong> supports<\/span>, produces<\/span>, and drives<\/span> your success<\/strong><\/span>. One of the model\u2019s innovations is\u00a0incorporating strategic marketing into planning<\/strong><\/span>. This enables you to better target, understand, and serve those who determine your success. Finally, the success map you’ll construct<\/span><\/strong> will reveal how success arises in your organization and what’s holding it back.<\/p>\n

    Our Strategic Planning Guide<\/em> and Workbook<\/em> describe our new planning model and how to use it.\u00a0And as the figure below shows, everything your organization does, as well as people’s passion for it, stems from its core values<\/span><\/strong>. We believe that your guiding statements\u2014core values, mission, and vision\u2014are so crucial to your success that we wrote a separate guide to them.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wcorgs.com\/wp-content\/uploads\/2018\/03\/2018-3-5-Success-Pyr-Width-799-Res-132-tinyPNG-16-KB.png” alt=”Pyramid of key conditions supporting success, strategies, and results driving success” title_text=”Success pyramid” show_in_lightbox=”on” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image\u2014Success pyramid” _builder_version=”3.23″ max_width=”700px” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” always_center_on_mobile=”on”] 
    \n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” make_fullwidth=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wcorgs.com\/wp-content\/uploads\/2017\/04\/2018-2-27-GS-stmts-Res-200-Width-1277-tinyPNG-57-KB.png” alt=”World-changing vs. profit-driven guiding statements” title_text=”Guiding statements” show_in_lightbox=”on” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|” admin_label=”Image\u2014Guiding statements figure” _builder_version=”3.23″ max_width=”85%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” always_center_on_mobile=”on”] 
    \n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” make_fullwidth=”on”][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wcorgs.com\/wp-content\/uploads\/2018\/03\/2018-3-5-Mkt-Mindsets-Width-899-Res-127-tinyPNG-79-KB.png” alt=”Marketing mindsets” title_text=”Marketing mindsets” show_in_lightbox=”on” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image\u2014Marketing mindsets figure” _builder_version=”3.23″ max_width=”900px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” always_center_on_mobile=”on”] 
    \n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Marketing text” _builder_version=”3.27.4″ text_line_height=”1.4em” header_font=”Trebuchet|800|||||||” header_text_color=”#00416d” header_line_height=”1.7em” header_2_text_color=”#00416d” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” use_border_color=”off”]<\/p>\n

    Strategic marketing<\/h1>\n

    Most people equate marketing with selling. Actually, strategic<\/em> marketing eliminates the need to sell. It is a systematic way to better understand, engage, and serve those who determine your success. It has been tested and refined in commercial marketplaces for decades.<\/p>\n

    And branding, the most potent tool in its arsenal, has proved highly effective in shaping consumers\u2019 impressions. It\u2019s the reason commercials today rarely mention features and benefits\u00a0but instead, elicit emotions tagged to the organization and what it offers. Why not harness the power of branding to make the world a better place<\/strong><\/span> instead of persuading people to buy things they don’t need and won’t make them happier\u2014despite all the smiling faces and touching moments in commercials?<\/p>\n

    If your organization relies on outside individuals and organizations to accomplish and support its mission, strategic marketing may hold\u00a0the key to its success.<\/strong><\/span> It can advance your mission, increase your revenues or funding, and build a strong base of support for what you do.<\/p>\n

    There\u2019s only one problem\u2014strategic marketing is a foreign language to most values-driven organizations. Most don\u2019t understand and use terms like target audiences, positioning strategies, and branding. But it\u2019s as crucial to their success as it is to profit-driven companies. So we translated branding into ideas and tools for world-changing organizations. Building an audience-focused organization is one of our recommendations.<\/strong><\/span> The figure on the left about marketing mindsets suggests why.<\/p>\n

    Our Strategic Marketing Guide\u00a0<\/em>and\u00a0Workbook<\/em>\u00a0are blueprints for making your organization more successful. As we\u2019ve said, its most potent tool is branding<\/u><\/strong><\/span>. We think most world-changing organizations would benefit from more distinctive and compelling brands. So we wrote a separate guide to it.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” make_fullwidth=”on”][et_pb_column type=”4_4″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Organizational development text” _builder_version=”3.27.4″ text_line_height=”1.4em” header_font=”Trebuchet|800|||||||” header_text_color=”#00416d” header_line_height=”1.7em” max_width=”70%” module_alignment=”center”]<\/p>\n

    Organizational development<\/h1>\n

    Organizational development (OD) is the art and science of making organizations more effective at delivering on their missions and creating great places to work. It draws from various disciplines to enhance an organization\u2019s human, operational, and structural resources. Use our OD services to:<\/p>\n

    \n
    • Build a more successful organization by using our unique approach to strengthen\u00a0what supports, produces, and drives your success<\/strong><\/em><\/span>.<\/li>\n
    • Boost your staff\u2019s motivation and overall performance through world-changing leadership and management<\/strong><\/em><\/span>.<\/li>\n
    • Spur innovation and push decision making down to the lowest appropriate level by adopting a<\/strong> <\/em>team-based organizational structure<\/strong><\/em><\/span>.<\/li>\n
    • Improve the quality of your services and products while increasing productivity by streamlining your workflow<\/strong><\/em><\/span> within and across units.<\/li>\n
    • Improve communication and reduce conflict through\u00a0our communication training services<\/strong><\/em><\/span>.<\/li>\n<\/ul>\n

      We incorporate key OD principles and practices in our Leadership Guide<\/em> and Manager’s Survival Guide<\/em>. We present others in our training courses listed in our Catalogue of Services and Training Courses<\/em>.<\/span><\/span>
      \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”off” make_equal=”on” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”94%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||30px|” make_fullwidth=”on”][et_pb_column type=”1_3″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ module_class=”ds-vertical-align” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ saved_tabs=”all”]<\/p>\n

      <\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          We specialize in helping organizations that make a difference in the world become more successful by advising them on how to:\u00a0 Design ingenious ways to accomplish their missions\u2014through our innovative approach to strategic planning. Increase revenues and funding\u2014through strategic marketing designed for their unique funding challenges. And create great places to work\u2014through organizational […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"yoast_head":"\n